Rebel Roots is a movement dedicated to the rejuvenation of the original sound system culture. From reggae's beginnings in the 60's with Ska and Rocksteady, to its renaissance in the 70's, to the Dancehall and Dub crusade that blasted through global sound systems in the 80's, reggae culture still makes a huge impact today. Rebel Roots commemorates the legends through hand-crafted apparel. The designs take inspiration from vintage vinyl pressings and have showcased original album artwork from the most influential reggae artists in history. With a unique look and memorable style, Rebel Roots pays tribute to its heroes in vibrant color and hand-tailored apparel. Rebel Roots is manufactured and operated in Downtown Los Angeles, California, with an extensive background and distinct outlook on the fashion industry. We have a strong vision for creating a brand that is culturally aware and environmentally friendly using all natural processes to create each handmade item.